Campaign results
Real Numbers. Real Campaigns.
PixelMile is backed by Air Fresh Marketing, which has run activations for 1,000+ brands since 2008 — Netflix, Microsoft, Starbucks, Adidas, Lyft, and more. Here are measured results from that team, and how we structure LED truck campaigns by goal.
Measured results
From the team behind PixelMile
Telecom · 75+ cities · 2024
Visible by Verizon: +150% brand awareness
A nationwide 75-city street blitz that generated 50,000+ new subscribers and 12,000+ direct sign-ups. Coordinating one message across 75 markets simultaneously is the exact muscle PixelMile applies to multi-city truck campaigns under one contract.
CPG · Nationwide · 2024
Premier Protein: +70% purchase intent
Over one million samples distributed across 5,000+ retail locations and 500+ gym partnerships. Sampling teams paired with mobile advertising is the combination PixelMile offers out of the box: the truck builds awareness, the team converts it.
Entertainment · Dallas · 2024
Cirque du Soleil: +45% ticket inquiries
Four days at the State Fair of Texas produced 8,000+ direct interactions and 2,500+ social shares for the Dallas show. High-density event targeting is where a routed LED truck delivers its highest impression counts.
Restaurants · 4 markets · 2023
Wagamama: +38% foot traffic
A multi-city launch blitz across Tampa, Atlanta, New York, and Boston with 50,000+ promotional pieces distributed and 12,000+ direct interactions — the street-level launch playbook PixelMile scales with LED trucks.
Results above are from Air Fresh Marketing street and experiential campaigns run by the PixelMile team. LED truck campaign reporting (GPS routes, photo proof, impressions) is delivered on every PixelMile booking.
How we structure LED truck campaigns by goal
The examples below illustrate how PixelMile structures LED billboard truck campaigns by goal. Every real campaign includes GPS route verification, timestamped photo proof of performance, and impression estimates, so you see exactly what your campaign delivered.
B2B SaaS at a major tech conference
A software company circles the convention center and headquarter hotels during a 4-day conference, running booth-location creative by day and an after-party invite by night. A single truck on a busy convention route can deliver 30,000 to 70,000 impressions per day among a concentrated B2B audience, at a fraction of official sponsorship cost.
Retail launch saturating its trade area
A new store runs a tight neighborhood route for opening week, timed to commute, lunch, and weekend traffic, paired with a sampling team near the door through Air Fresh Marketing. The truck builds awareness; the team converts it into walk-ins.
Multi-city launch that feels national
A brand runs teaser creative across several markets in the days before launch, then switches the whole fleet to launch-day messaging the moment it goes live, all coordinated under one contract with consolidated reporting.
District-targeted advocacy push
An advocacy group routes trucks through specific districts and past key buildings during a legislative window, updating the message overnight as the issue moves, something no fixed billboard can match.
The reach behind these campaigns
A single mobile billboard truck generates roughly 30,000 to 70,000 impressions per day and 300,000 to 500,000 over a typical campaign, with routes concentrated where your audience actually is. Out-of-home advertising is among the most-noticed and highest-ROI media, and a routed truck adds targeting and frequency on top of that. See the data in do mobile billboards work.
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